I share some sales research that supports the idea of social selling. Need some additional context on this? Check out my last post, Social Selling: Engagement to Acceleration. This is easier than trying to change a whole team and failing big. And if it comes down to it, let them fail small, fail fast, fail often and forge ahead to uncover new opportunities. A good organization will recognize the ongoing need for change, give early adaptors the freedom to test new ideas and practices and adapt to their successes.
Let’s be stealth rather than rogue and let’s raise the bar overall. I’ve worked in those organizations.Īre you kidding? Or, do you just live under a rock? It takes a lot of chiseling to change a company mindset, a sales process, and a skill set. Find out and charter a direct, intentional sales plan. Don’t rely on the changing wind of who we think we should call on. You don’t have to wait for the organization. You can create your own sea change you can master the tools that will change how you sell. Today, it’s easier to be the individual contributor than the sales leader. What’s your sales strategy? Call everyone? Go through one business list after another? Pivot left, turn right and never really get anywhere?Īre you a sales leader? Are you the rock star individual contributor or the person charged with moving a team forward?
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